About Liquorama

Liquorama Upland

Customer Service is #1!

Since 1978, Liquorama has been a family owned and operated Fine Wine and Spirits shop located in Southern California. We have one of the largest selections of beer, wine, and spirits in the country. We have many rare and vintage wines, along with a vast selection of domestic and imported beers, and our premium liquor aisles are filled with spirits from around the world. Our goal at Liquorama is to provide you with the largest selections, the best prices, and friendly person-to-person service. We hope you enjoy browsing through our site and we welcome any feedback.

Liquorama Fine Wine and Spirits is located along the foothills of the San Gabriel Valley. If you are in the area, please stop by and say hello. We love to meet our online customers!

Liquorama 901 W. Foothill Suite A Upland, Ca 91786


Liquorama Upland Mike Esse - Major Brand Spirits Buyer

Mike has over 20 years of experience in the retail liquor and wine business. He has worked in both the retail and wholesale sides of the industry. His responsibilities include ordering, pricing and selecting major spirit brands. Mike's goal is for his customers to have, "the hottest brands, the largest selection and the best prices possible". He is always expanding his knowledge by attending tasting seminars, meeting with master distillers, and reading trade publications. He is happy to respond to any questions or comments.


Liquorama Upland Blake Leland - Wine Buyer

Blake has over 20 years of experience in the wine industry. He started his passion for wine as a bartender in a small French Bistro, before elevating himself to beverage manager. Blake’s expertise shines in food and wine pairing. As a Certified Specialist of Wine (CSW) and Sommelier, he tastes hundreds of wines each week to insure our inventory offers the finest selection at the best value.


Liquorama Upland Nick Monson - Assistant Wine Buyer

Nick has been in the service industry for fifteen years. He believes that being knowledgeable about wine is a crucial part of a restaurateur's tool kit, and he continues to further his learning here, under the tutelage of Blake, as our assistant wine buyer. He tastes hundreds of wines a week, and makes annual trips to California’s wine making regions to keep his finger on the pulse of the industry. He is more than happy to help you choose a wine from our vast selection, and excels at food and wine pairings. He also has no problem venturing into the beer or liquor aisles to help with questions in any department.


Liquorama Upland Pat Adame - Accessories and Bar Supplies Buyer

Patrick is responsible for buying all of our wine & spirit accessories and has been with us for over sixteen years. He is a devoted beer drinker and is often busy trying many of the new beers we bring in. When not keeping our accessories in stock, Pat can be found drumming in the local music scene.


Liquorama Upland Jake Riviera - Beer Buyer

Jake, an avid craft beer drinker, has been with us for almost 10 years and is in charge of bringing the newest and most exciting brands craft beer has to offer. Jake's goal is to maintain a standard of freshness across all brands and styles. When not in store, Jake can be found expanding his beer palate at the many local craft breweries or spending time with his wife and son.


Liquorama Upland Dave Esse - Internet Manager

Dave has been in the wine and spirits industry for over 30 years. He is responsible for running our shipping department, making sure our shipping staff gets your order out and delivered to your door safe and sound. Dave's goal is to ensure that, "customer satisfaction is number one". He believes without outstanding customer service, "you have nothing". Dave is happy to answer any questions you may have about our Internet and shipping departments. 



Liquorama Upland Matt Sturgis - Customer Service (Internet Department)

Matt can usually be found in the back office on the phone or on a computer making sure our customers are taken care of and our orders are processing as they should. He has worked in different retail environments over the last decade, and that experience helps to handle any customer issue or inquiry with ease. He enjoys different whiskeys and craft beers, but is happy to help you find a good wine or spirit you may be looking for. He is also actively involved in the local music scene, either playing or helping curate events with the diverse array of artists the greater LA area has to offer.



Liquorama Upland Heather Steely - Customer Service (Internet Department)

Heather, one of our customer service representatives, is well versed in our shipping policies and processes and deals with our customers on a daily basis. She is ready for any questions they, or you, might have. She handles even the most complex situations in her signature calm and kind manner. When she has time to her self, she loves to bake cakes and spend time with her sons.