With earth day just around the corner on April 22, Prairie Organic Spirits is feeling the holiday spirit. The Minnesota-based spirits company has rolled out a campaign to donate a portion of proceeds from every purchase to organic farming.
Prairie Organic Spirits has launched “Spirit of Change Fund” in which the brand will give 1 percent of its sales to support organic farmers and help transition conventional farms into organic-friendly farms.
“The spirits industry significantly lags behind food and beverage when it comes to organics,” said Mike Duggan, CEO of Prairie Organic Spirits, in a press release. “It’s time we lead the industry to do better, so we started the Spirit of Change Fund as our commitment to helping make a significant, lasting impact on our environment.”
The company is partnering with Rodale Institute, a nonprofit providing resources on organic practices through research, farmer training and consumer education.